Welcome to the new golden age of TV advertising. We’re designing it – come on in.
Yes: the landscape’s been fragmented. But no: it’s still the most powerful storytelling format. And now we’re building an ecosystem that can direct that power in a much more focused way.
Digitally disrupted… with all sorts of new ways to watch, and stream. Which means new ways to reach, talk to and analyse your customers.
Game of Thrones, Breaking Bad, The Handmaid’s Tale. TV has never been this good. We think the adverts that pay for it can (and will) match it.
Bold, emotional impact. Pinpoint analytics. Data that can understand, learn, keep learning, and reach far more clearly defined sets of viewers.
We’re bringing TV much (much) closer to the audience. Addressable TV: a new framework for the digital landscape we now live in.
Once, you lined up ads in linear fashion, next to the right sort of programme. Now we can match them to the right regions, cities and households – in more preciser, intelligent ways.
There was a time when you looked forward to the ad breaks. We want to get back there. Super-relevant distribution means ads worthy of the programmes they pay for – and engagement worthy of your investment.
It’s not just us. We’re building an ecosystem – broadcasters, advertisers, distributors, data providers, technology enablers. A community committed to putting more effective advertising on the biggest screen in the home.
We work with the best. Simple. By Pairing world-class data with our precision framework, we’re taking TV forward faster.
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