Welcome to the new golden age of TV advertising.
TV has never been this good. The explosion of quality programming means more opportunities for advertisers to match your messages with more meaningful, targeted content.
TV is a digitally disrupted, fragmented ecosystem, but it’s still the most powerful way to tell stories. All the new ways to deliver and consume content give advertisers new ways to reach, talk to, and analyse your customers.
Bold stories, emotional impact, pinpoint analytics. Data-driven advertising tactics can help advertisers learn about viewers, understand them, and reach a very precise audience.
Addressable TV: the new framework for TV advertising based in the digital landscape. Once, you lined up your ads next to the right sort of programme in a manual, linear approach. Now, with Addressable TV, we strategically match ads to regions, cities, and households using intelligent data and precise execution.
We have a robust ecosystem of broadcasters, advertisers, distributors, data providers, content creators, and technology enablers. Our community is committed to putting better advertising on the biggest screen in the home.
We work with the best. By pairing world-class data with our precision framework, we’re advancing TV advertising and improving the results for all involved.
We work with the best. Simple. By Pairing world-class data with our precision framework, we’re taking TV forward faster.
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