Talk to the right people at the right time where they’re most likely to be watching. Here’s how we do it.
We use data from third-party companies like Experian, Nielsen, Acxiom and MasterCard. We also use our proprietary data platform, [m]PLATFORM, to create an all-round view of campaign development and delivery.
Your campaigns will run as part of quality, brand-safe broadcast programming on smart TVs, connected devices and set-top boxes. And we only work with broadcasters and partners we trust, so it’s totally fraud-free.
This is new-school TV advertising. The power of TV, the precision of digital advertising, focused right where you need it.
Viewers are increasingly using smart TVs, connected devices and set-top boxes to view content where and when they want. With our audience insights technology, you can reach an ever-growing set of viewers in ever more precise ways.
We believe in great content and we can back it up. By matching adverts with audiences home by home (not just show by show), we’re creating a new age of relevance. Better to watch and more valuable.
TV has a profound emotional relationship with its audience. Link that power with precise targeting and you can elevate TV advertising to a whole new level of potency – at scale and in focus.
We create audience profiles to determine which advert to show to each household.
We purchase advertising slots from major broadcasters that air during the breaks of your favourite programs.
We optimise campaigns to ensure the right frequency and distribution of advertising across platforms.
A more engaged viewing audiences drives improved outcomes for advertisers.
Both Finecast Addressable and Finecast Performance combine real-time TV optimisation with precision analytics. We help you reach the right people at the right time, measure the impact, learn from it, and keep improving. Here’s how.
Apply your own first-party data or draw on our integrated data partnerships across all major sectors to pinpoint audiences household by household.
Full campaign delivery by audience, geography, creative, time of day and device.
Track awareness and impact across all relevant platforms with our custom-built panel of viewers.
Gain a deeper, more rounded view of your audience across different platforms and devices with third-party measurements.
That’s our average. And all TV campaigns are 100% viewable.
We only work with trusted broadcasters, professional content, and UK broadcasting standards. Your campaign never appears alongside anything damaging or inappropriate.
Integrate your ads with the new era of connected devices (like Amazon Fire, Roku, Apple TV), Smart TVs (Like Samsung or LG) and set-top boxes.
Precision targeting to drive brand preference and awareness
Our algorithm monitors which assets and devices perform best then automatically optimises delivery to drive response, boost conversion and reduce the cost-per-sale.
Get a full conversion path report showing how Finecast Performance campaigns have contributed alongside all other media channels.
We can dynamically update creative assets, automatically customising the end frames according to various attributes – like location and weather – for delivery across all platforms.
We only work with trusted broadcasters and content owners who adhere to strict quality and fraud-vetting procedures.
Finecast campaigns run across all TV screens, automatically optimising delivery based on performance.
Multi-screen mid-campaign optimisation and delivery to drive response and sales