Effectively connect with audiences on the world's most powerful medium and get measurable results at an affordable price.
Discover the ability of addressable TV
TV is no longer just a tool for mass awareness in which advertisers fight for primetime slots. TV has evolved into a meticulous tool for capturing the attention of custom audiences.
We create custom audiences by using the market's most robust datasets to precisely target viewers across the addressable TV ecosystem. And we do it all with Finecast Audience Planner.
The brand lift study conducted by Finecast for our SS22 campaign was very thorough and helpful. It provided key insights that we plan to implement into future paid media initiatives, which will help shape and guide our messaging and targets.
Deyvanshi Masrani, Senior Brand Manager
We were so pleased with the results of the addressable TV campaign run through Finecast. The results clearly demonstrated a positive impact on our brand health metrics.
Richard Fogelman, CEO
TV is the strongest channel for BMW to drive leads and enquiries and replicating this in a more targeted environment is the reason why Finecast has become indispensable for our VOD plans.
Fiona Jones, Brand Communications Manager
We partnered with Finecast to generate a market-leading understanding of how to use TV in the ‘new normal’ digital age. By doing so we have developed and equipped ourselves with a planning USP which will inform our future investment decisions.
Sam Taylor, Head of Group Commercial/Performance Marketing
We were very pleased with the results of our campaign. Addressable TV with Finecast enabled us to reach our target audience and drive store traffic and kitchen sales during our campaign.
We are part of GroupM Nexus, the world's largest performance marketing organisation. Our global reach extends to over 10 countries with more on the horizon.