Talk to the right people, at the right time – where they’re most likely to be watching. Like a picture of your audience that’s always moving, in super HD.
Finecast connects the TV ecosystem. We target campaigns using data from third-party companies like Experian, Acxiom and MasterCard. You can also add your own data, or use our proprietary data platform, mPlatform. We provide an all-round view of campaign delivery, across every platform. You get all the analytics reporting you could wish for, plus insights from our custom-built viewer panel.
Your campaigns will run as part of quality, brand-safe broadcast programming – on smart TVs, connected devices and set-top boxes. And it’s fraud-free. Because we only work with broadcasters and partners we trust. Ones who share our own standards of quality.
This is new-school TV. All the same emotional power, now focused precisely where you need it.
Viewers are increasingly using smart TVs, connected devices and set-top boxes to view content where and when they want. Add our audience insights and technology into the mix, and you can reach an ever-growing set of viewers in ever more precise ways. So why wouldn’t you?
We believe in great content. And we can back it up. By matching adverts with audiences home by home (not just show by show), we’re creating a new age of relevance. Better to watch, and worth more.
TV has unique emotional power. Link that precise targeting, and you can create whole new forms of TV advertising. At scale, with real focus. Not sometime in the future – today.
Finecast creates audience profiles to determine which advert to show to each household
TV Advertising in the breaks of your favourite programmes from major broadcasters
We optimise campaigns to ensure the right frequency and distribution of advertising across platforms
A more engaged viewing audience driving measurable outcomes for advertisers
We combine real-time TV optimisation with precision analytics. So you reach the right people at the right time, measure the impact, learn from it… and keep improving.
We can pinpoint audiences household by household. You can apply your own first-party data, or draw on our integrated data partnerships across all major sectors.
Full campaign delivery, by audience, creative, geography, time of day, and device.
We’ve built a custom panel of viewers to monitor awareness and impact across all relevant platforms.
We work with third-party measurement providers to give you a deeper, more rounded view of audience delivery, across different platforms and devices.
That’s our average. And all TV campaigns are 100% viewable.
High-quality, brand-safe programming only. Because we only work with trusted broadcasters and professional produced content. We also work to UK broadcasting standards, so your campaign never appears alongside anything damaging or inappropriate.
Finecast integrates with connected devices (like Amazon Fire, Roku, Apple TV), Smart TVs (such as Samsung or LG), and set-top boxes (including Youview and Sky Q).
Precision targeting to drive brand preference and awareness
Finecast’s algorithm monitors which assets and devices perform best. Then automatically optimises delivery to drive response, boost conversion and reduce the cost-per-sale.
You get a full conversion path report, showing how Finecast Performance campaigns have contributed alongside all other media channels.
We can dynamically update creative assets, automatically customising the end frames according to various attributes – like location and weather – for delivery across all platforms.
High-quality, brand-safe programming, only. We only work with trusted broadcasters and content owners.
We only work directly with broadcasters and publishers who adhere to strict quality and fraud-vetting procedures.
Finecast campaigns run across all TV screens, automatically optimising delivery based on performance.
Multi-screen mid-campaign optimisation and delivery to drive response and sales