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Jakob is Global Chief Executive Officer at Finecast. Jakob is a founder of the company which is part of GroupM, the leading global media investment management company for WPP’s media agencies, leading the development of GroupM’s Addressable TV strategy together with Kelly Clark and Irwin Gotlieb.
Formerly UK Managing Director of GroupM Digital, Jakob was instrumental in changing the trading strategy of the UK; changes that are being rolled out worldwide.
Jakob has held key roles within various companies including Microsoft, as well as founding two digital marketing start-ups following his Masters of Science degree from Copenhagen Business School. He is a husband and father with passion for F1, football, travel, good food and wine.
Rich is Global Chief Product Officer of Finecast. Rich oversees the development and deployment of advanced TV advertising product solutions around the world.
Working with broadcasters, technology platforms, data providers and advertisers, Rich helps solve the technical challenges to make addressable TV a reality. Rich sets the strategic product roadmap for Finecast globally and defines the standards for optimisation and measurement with partners in the ecosystem.
Prior to Finecast, Rich has worked for video technology companies in the UK and US in and has held several roles in London, Seattle and London in WPP agencies in trading and client leadership roles. Rich is a husband and father, loves the great outdoors and aspires to one day live on the beach and surf every day.
Global Legal Director
Lucy is the Global Legal Director at Finecast. Lucy is responsible for the provision of legal advice across Finecast’s global business.
Prior to Finecast, Lucy held the position of Deputy General Counsel at Guardian Media Group and has previously held roles within international organisations including Sony Europe and Xerox.
Brett is Managing Director of Finecast Australia which launched in October 2018. Brett joined GroupM in 2015 as General Manager of the new native advertising unit, plista. Inside of 2 years, plista became the fastest growing native advertising business in Australia.
Brett then moved to the newly established [m]PLATFORM unit to lead the commercial and marketing teams. This new unit encompassed Xaxis, plista and the specialist service teams powering the new data and technology offering.
Prior to GroupM, Brett was at Yahoo! for 8 years in a variety of product, commercial and general management roles.
Head of Product & Operations
Dylan is Head of Product & Operations for Finecast Australia overseeing the product development, partnerships, and operations of the business.
Since joining Finecast he has been working tirelessly with broadcasters, technology platforms, data providers and advertisers to help solve the considerable technical challenges that will make addressable TV a reality in Australia.
Prior to Finecast, Dylan joined GroupM Australia in 2015, launching the Programmatic Buying Unit at GroupM Connect and [m]PLATFORM, before taking up the Head of Programmatic role across all programmatic operations at GroupM.
Head of Marketing & Business Development
Tania leads the development of client strategy, insights, business strategy and our growth agenda. This includes all aspects of Finecast marketing, strategic planning and helping advertisers understand how to plan, buy, and measure addressable audiences on TV.
Tania has a deep understanding and passion for the opportunities that exist in the ever-changing digital landscape. Her considerable experience in innovation and new product activation makes her a naturally talented evangelist for Finecast.
Prior to her current role, Tania was the Marketing & Communications Director of [m]PLATFORM where she played a pivotal role in launching GroupM’s proprietary data & technology business in Australia. Tania joined [m]PLATFORM from Xaxis, where she led the development & deployment of Xaxis’ market leading suite programmatic product solutions.
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