6 Ways that addressable is changing the TV landscape

May 26, 2021

“TV’s not declining, it’s just becoming more advanced and redefined,” said Robyn Christison, engagement director at Finecast whose recent collaboration with self-care product manufacturer Perrigo has been a success story of adapting to changing market conditions.

Great article in Campaign following on our presentation at Media360 last week. Read it here.

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