Since we launched Finecast in the UK in 2017, our focus has been on helping brands to reach audiences with a relevant message on TV.
Since then, we’ve forged new partnerships and seized the opportunity to start operations in Australia in 2018 and Canada last year, with plans to launch in 8 further markets this year, extending the benefits that addressable TV advertising creates to organisations who would never have considered it possible or affordable before, alongside optimising campaigns for some of the biggest brands in the world.
To ensure that we’re able to keep supporting our clients and work with new ones around the world, I’m thrilled to announce that we have appointed Laura Lilley as Global Chief Operating Officer and Nicola Lewis as Global Chief Growth Officer.
Laura, who comes with extensive experience from senior positions across major multinational corporations, including Barclays Bank and KPMG, will be focusing on large scale transformation of Finecast to ensure we work in the best possible way to service our global client base.
Nicola will be responsible for leading Finecast’s engagement with agencies and clients and delivering industry-leading addressable TV solutions to brands and advertisers internationally. Before joining the team, Nicola was Chief Investment Officer, GroupM Australia, having previously worked at Mindshare Australia, also as Chief Investment Officer.
Both appointments will enable us to further develop our growth strategy, while delivering best-in-class innovation to our clients as we scale globally to meet the growing demand for addressable TV solutions. I’m delighted that they are joining at such an exciting time for the company.
Finecast is continuing to grow and harness for new opportunities with a presence in 11 markets by close of 2021, look out for more exciting news to come!
Read the full release here: https://advanced-television.com/2021/03/25/finecast-appoints-lilley-and-lewis/