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Finecast’s innovative targeting using Nectar360 data delivers strong results

Jun 18, 2021

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. Among TWE’s brands is Wolf Blass, an Australian label established in 1966 that today is one of the most successful and awarded wineries in the world.

Always keen to innovate in order to improve brand health metrics and sales, TWE partnered with Finecast to promote the Wolf Blass brand to ABC1 wine drinkers aged 35 to 54.

Download the success story here.

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