Discovering the clear line between hyper-targeted ads, often viewed as intrusive and therefore unacceptable, and ‘relevant’ ads which, conversely, were seen as more acceptable and even desirable is critical for today’s savvy marketer. The results of our latest Thinking Inside the Box research suggest that when an ad is perceived to be personally relevant it’s likely to
generate higher levels of engagement.
Finecast worked with eBay, a long time TV advertiser, to understand what speaks most powerfully to customers and potential customers, and to test and learn how relevance impacts the audience’s perception or likelihood to convert or take an action.
Download the success story here.