We are delighted to share this infographic which summarises the key findings from phase one of our research project Thinking Inside the Box conducted with Dipstick Research Group (DRG).
Through this research we sought to identify changes in viewer behaviour, their attitudes towards relevant advertising and the impact of screen size on how the advertising message resonates.
Download a copy of the infographic here or by clicking on the image below.
For more information on how addressable TV works and the impact it could have on your marketing ROI, contact Finecast
For more information on the research please contact Phoebe.Casey-Miller@drg.global
We recently held a webinar explaining the findings. You can watch that here