There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad spend and continues to grow rapidly. As the advertising industry innovates, addressable strategies are playing an increasingly important role in the marketing mix and are a key consideration when media planning.
Our UK MD, Harry Harcus, speaks to the DRUM about the opportunities for advertisers in today’s addressable landscape here.