Effectively connect with audiences on the world's most powerful medium and get measurable results at an affordable price.
Discover the ability of addressable TV
TV is no longer just a tool for mass awareness in which advertisers fight for primetime slots. TV has evolved into a meticulous tool for capturing the attention of custom audiences.
We create custom audiences by using the market's most robust datasets to precisely target viewers across the addressable TV ecosystem. And we do it all with Finecast Audience Planner.
The brand lift study conducted by Finecast for our SS22 campaign was very thorough and helpful. It provided key insights that we plan to implement into future paid media initiatives, which will help shape and guide our messaging and targets.
Deyvanshi Masrani, Senior Brand Manager
We were so pleased with the results of the addressable TV campaign run through Finecast. The results clearly demonstrated a positive impact on our brand health metrics.
Richard Fogelman, CEO
Using Finecast, we were able to target the right customer with our creative – reducing wastage and ensuring only the relevant consumers were exposed. The uplift study also helped to reaffirm the creative decisions we had made and gave us the confidence to invest further into video-on-demand platforms in order to change the perception of the brand.
Chris McKay, Head of Brand Engagement
Our addressable TV campaign was a great success and really helped us deliver on our campaign objectives. Finecast helped us deliver our message to the right audience. This, coupled with high quality TV environment, resulted in incremental sales and significant uplifts across all brand health metrics.
Stuart Ayre, Marketing Manager FMCG, Campari
By using Finecast’s custom targeting and single access point to addressable TV, we have been able to maximise our client’s budget and efficiency through the incremental reach of cat owners that care. The premium environment of TV provided Royal Canin with the most engaging platform for their creative.
We are part of GroupM Nexus, the world's largest performance marketing organisation. Our global reach extends to over 10 countries with more on the horizon.